With the advantages of high simulation degree, high utilization ratio, environmental and beauty, recombinant wood has been recognized highly by people, and becomes popular among timber industry, especially in the first half of 2008, for the hot time of consumption brought by Beijing Olympic Games, different kinds of recombinant wood are very hot and the sale are rising, becoming a highlight in raw material market. Franchisers in Xingye Market think, after the test of market for many years, plus shining in 08 Olympic Games, recombinant wood products have become the tide and they must guide the development direction in future timber industry.

    With the help of Olympic Games, recombinant wood becomes hot

    There are more than ten shops in Dongguan Xingye Timber Market do recombinant wood products, in which includes Weide, Songboyu, Kaiyuan and Fengyuan and so other famous brands in China. General speaking, these brands are the sale mark of recombinant wood in the market.

    To take the example of recombinant wood, pushed by Olympic economy, the sale of recombinant wood is as hot as summer. According the report offered by Beijing Survey Organization of NBS and National Economy Accounting Department of Beijing Statistical Bureau, from 2004-2008, GDP in Beijing increases 10.55 billion yuan for Olympic Games. For Olympic Games has created huge demand for China economy, from the early of 2008 to now, whole sale of recombinant wood in Beijing and other places increases in the speed of 10% in each month, which makes businessmen very happy. One worker of Fengyuan Timber at Xingye Market points out during the Olympic Games, there are many different games and other activities such tourism, which greatly push the consumption in Beijing and Qingdao and other cities that undertake the games. In order to catch up this business opportunity, these cities begin the preparation work in a early time, especially in the near half year, all hotels and relevant companies are busy with doing re-decoration, hoping to welcome Olympic Games in a complete new look. Under such huge demand, recombinant wood that is mature on production is convenient on making and acceptant is popular in the market, market purchasing enthusiasm is very high, recombinant wood enterprises all round the country send their products to Beijing.

    Technology Olympic Games pushes wide use of recombinant wood

    Since the middle of 2007, due to adjustment of macro policy, American subprime lending crisis and the increment on different costs, timber processing industry is in the low tide. Until now, whole timber industry is still in weak situation, which makes the market of raw material become more and more depression, the trading volume of natural timber, wood brace and man-made board reduces in different degree. However recombinant wood such as wood brace and timber can be in a good situation in such hard time, which surprises many people.

    After investigation, this year recombinant wood is very outstanding and Olympic Games is an important promoting factor. At present, recombinant wood industry is in the steady situation of rising; moreover it is the time for Beijing Olympic Games that is a rare opportunity for recombinant wood industry to promote, relevant products are widely used in the construction of Olympic venues. As the report, main entrance of NO.2 land in the south of Olympic Forest Part has used 12 thousand square meters wooden sun visor. Wooden sun visor is composite, which is a kind of recombinant wood. Wooden composite has the same quality and function as natural wood, which are high density, strong intensity, inflexible, water resistant and rot resistant, anti mildew and insect, antibacterial and fire-rctardant, sound proof and heat preservation, anti ultraviolet radiation and anti aging. It is seen that recombinant wood industry receives good achievement pushed by the concept of Olympic economy that composes with Humanistic Olympics, Hi-tech Olympics and Green Olympics with its own environmental and technology characteristics.

    Recombinant wood has huge potential in the situation of lacking raw materials

    If saying Olympics is a direct factor for recombinant wood becomes hot in this year, and the progress of technology, construction of brand and development in recombinant wood industry is the basic root for the popularity of recombinant wood. Franchisers in Xingye Market analyzes, after several years’ development, the research and utilization of recombinant wood products is in the hot season, which products receive wide recognition by consumers and manufacturers, its market share is rising each year, plus Olympic concepts of environmental and hi-tech are deep into people’s heart, so it is the necessary result for recombinant wood to become hot.

    As everyone knows, recombinant wood is a pure wooden and decorated material that recombines and beauties common natural wood with bionics principle and hi-tech processing way, after processing it has better function and its products includes technology timber, technology wood brace and technology veneer. Comparing with traditional wood and wooden products, recombinant wood has an irreplaceable advantage, which market potential is huge.

    Recombinant wood shops in Xingye Market specialize in recombinant timber. Some worker said, now raw material is lacking and the cost continue to rise，the sale of solid wood furniture, especially for expensive wooden furniture receives certain effect, so new material such as recombinant wood rises. The color and texture of recombinant timber have been processed with hi-tech, this kind of timber have the advantages of good quality (hot insulation, electric insulation, temperature and humidity adjusting and so other natural functions in natural timber), convenience for processing (the same specification and easy to use), high utilization ratio (no insect, knurr, decay and no changeable color and color difference) and etc characteristics, which meets double requirements for environmental production and industrial production and is the effective way to resolve the problem of lacking resource and continuous raise in cost. In addition, to promote the usage of recombinant timber accords with scientific development view and the policy of “developing circular economy and constructing economical society” that launched by the State. As the replacing material for saving wood and solid wood, after one solid wood processes to recombinant timber, it decorated area enlarge several hundred times, which can enhance comprehensive utilization ratio and recycling utilization ratio and greatly protect natural resource. This also can reduce unreasonable waste for timber and release the conflict between the demand and the supply.

    To push the development of recombinant wood industry in various ways

    Although Olympic Games has brought new hot sale for recombinant wood, it must disappear with the end of Olympic year. Some people in Xingye Market points out that in order to further exploit recombinant wood market and keep on such hot tendency, recombinant wood enterprises should enhance research, pay attention on brand and exploit marketing channels to push its development.

    First of all, to reinforce the awareness of research and intellectual property. For starting late, domestic enterprises are late in the research comparing with top enterprises in the world. In the era that focus on core technology, domestic enterprises should innovate some products that have intellectual property and international competence through investing more, attracting talents and enhancing management, so that domestic enterprises can remain invincible position in the cruel competition. What happy thing is domestic enterprises, especially for famous enterprises gradually can offer the products of good quality, clear texture, cheap price. There are more varieties for domestic products and their specifications are complete, which cover attaching timber, floor board, recombinant wood, colored timber, art timber and etc. Weide, Songboyu, Kaiyuan, Fengyuan and so other enterprises will push out new product each year, which to satisfy client with rich varieties. Some strong enterprises even can make the product according to client’s requirement, to design and produce timber products that have intellectual property.

    Secondly each enterprise should insist on the road of brand development. In previous years, our recombinant wood industry just in the beginning, most of the enterprises are in small-sized, low in output and the equipment and research level are not good, these problems all restrain the enterprise to walk in the road of brand development. In present world, it is very important for brand awareness, the brand and the reputation will make one enterprise benefit a lot. Recombinant wood industry is a baby industry, but its brand effect is already appeared. After developing for tens of years, Weide and other large-sized enterprises are all up to the top in the world; their products are accepted by international clients in quality and environmental. Other recombinant wood enterprises are in the period of building brand or promoting brand while having progress in management and technology. These enterprises decide the development level and international competence for our recombinant wood industry in the future.

    Thirdly, to exploit the market with various ways. After owning good quality product and famous brand, one enterprise should build up various and modern marketing system so as to push its product, reputation and matching service to the market. During the interview in Xingye Market, reporter knows that marketing way in most of recombinant wood enterprises is in traditional way and cooperates as agent; new exhibition marketing and web marketing are gradually popular. For example Weide, Songboyu and other enterprises positively join in three furniture fairs in Guangdong, hoping to present their products and excellent after-sale service to buyers who are from different areas; moreover web marketing is also very common, one enterprise can furthest search for business opportunity with low cost, so that to exploit relevant business effectively. Therefore various marketing ways can make one enterprise close to the market and help it to gain larger develop space.